Where cohorts could reliably be expected to stay the same for years (if not decades), now audiences began to evolve faster and faster, moving from one meme to another and from one identity to many. I saw digital go from being a line-item and a check-box exercise in a traditional marketer’s playbook to being seen as the cure-all panacea for all marketing problems.īut, the real impact was on the pace at which audiences changed. In the late noughts and early tens, I found myself in communication and advertising through the acquihire of my fledgling digital agency. The thing that changed the most, was time -almost overnight, news-cycles became compressed, news got stale a lot quicker, what qualified as enough-time to research and do a story kept getting lesser, and the time to reflect slowly started to vanish. Typesetting was being replaced by QuarkXpress, email was becoming commonplace, the internet was spreading from the one computer in the corner to being widely available across all computers, and Facebook and Twitter were still a few years away. In the early noughts, I was part of newsrooms (first print and then TV) that were undergoing massive transformations. Since hindsight is 2020, I couldn’t resist using the pun and looking back at three key inflection points I lived through at the intersection of media and tech and how they so reliably inform my future. Along the way, I have started up, worked at startups and large companies, been acquihired, built global teams, and traveled, lived and worked in different parts of the world.Īll made possible by my super-powers -an ability to communicate, code, and care for people well. In these last twenty years, I have seen computers upend newsooms, digital upend marketing, and now mobile upend entertainment. In 2020, I find myself leading a team trying to build and launch the most advanced video platform as a service this world has ever seen. In the year 2000 I was transitioning from running an independent web-design shop to working as a reporter for a traditional newspaper.
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